Corporate Acquisitions

Google Buying Groupon: Will They, Won't They, Should They

SearchEngineWatch.com |

In Brief...

Rumors abound that Google is looking to buy Groupon - the online e-commerce coupon/discount purchase company - for anywhere from $2.5 to $6 billion. Why would Google be looking to acquire this property and is it a good fit are questions that have yet to be answered by the companies involved - though there are many speculations by others.. "Google's reported acquisition of Groupon for $2.5 billion gives the search giant a weapon with which to bash Facebook's nascent "Deals" function for advertisers. Google and Facebook are increasingly circling each other like giants for control of the web," CBS MarketWatch noted and pointed out that Groupon is reporting income of about $50 million a month - though has a limited innovation factor as it relies on a large salesforce procuring more offers.. The space does have some competitors and for the billions of dollars of the possible offer, one would think Google could create its own clone.

Read the entire article at SearchEngineWatch.com...

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