Corporate Acquisitions

Cadbury finalising terms of Kraft takeover

AP News ( 2010-01-19 12:16:38 )

British chocolate maker Cadbury announced Tuesday that it was finalising terms of an improved takeover bid from US food giant Kraft after a bitter battle.

"The boards of Kraft Foods Inc. and Cadbury plc confirm that they are finalising the terms of a recommended offer for Cadbury plc. A further announcement will be made shortly," the pair said in a statement.

US giant Kraft Foods raised its offer to as much as 11.7 billion pounds, British media reported.

An agreement would put an end to an acrimonious war of words that has raged since Kraft launched a hostile takeover bid for Cadbury last year.

Bringing together top brands including Kraft's Dairylea cheese and Cadbury's Dairy Milk chocolate, a deal would also signal the iconic British firm had dropped determined efforts to fend off approaches from its US suitor.

The BBC reported Kraft may hike its offer to between 840 and 850 pence a share, saying that at 850 pence Cadbury would be valued at around 11.7 billion pounds (13.3 billion euros, or 19.1 billion dollars).

This is significantly higher than the 10.5 billion pounds previously offered and is likely to be accepted by the Cadbury board, reports said.

A Cadbury spokeswoman declined to comment late Monday. Kraft could not be contacted.

Bankers for both companies were working through the night to finalise an agreement, The Times newspaper reported.

Midnight on Tuesday is the deadline for Kraft, the world's second-biggest snacks group after Nestle, to make its final offer.

Other leading brands that a tie-up would merge include Kraft's Kenco coffee and Toblerone and the British group's Cadbury Creme Eggs and Trident chewing gum.

Cadbury has put up a staunch defence against Kraft and insisted recently 2009 had been "outstanding", a claim dismissed by the US firm as "underwhelming."

The deal has faced opposition in Britain with protest from senior ministers over the attempt by a huge American firm to take over a homegrown company which traces its roots back to 1824.

"If you think that you can come here and make a fast buck you will find that you face huge opposition from the local population... and from the British government," Business Minister Peter Mandelson warned Kraft last month.

There have also been fears about job losses, with trade union Unite warning Kraft would be saddled with huge debts leading them to axe 7,000 posts at Cadbury and 20,000 at the company's sub-contractors.

US chocolate maker Hershey had also been considering a counter-offer for Cadbury, the Wall Street Journal reported Friday.

Hershey planned to bid at least 17.9 billion dollars this week for Cadbury after concluding it can top Kraft's offer, the paper said.

AFP European Edition |