Corporate Acquisitions

Talk Show Host Oprah Plugs Netflix, What Will Network Chief Oprah Think?

Forbes |

In Brief...

With heavy hype and plenty of shrieks, Oprah Winfrey trotted out Friday to rattle off her " Her raves were part of her annual "My Favorite Things" show, which aired the first of two parts last week and will inevitably boost revenue for Netflix. A little over a month before the self-made billionaire launches TV network OWN, a 50-50 joint venture with Discovery Communications, she's teaching her older-skewing (in the digital world, at least) viewers about the convenience of streaming - and not on a network or studio-owned Website, but rather from a third party site like Netflix.. Initially, they wanted Netflix and its disruptive model killed; these days, both Netflix's scale and its ability to spend big on content continue to make it an increasingly appealing partner for content providers in search of new revenue streams. ?While Netflix may offer content owners attractive near-term cash, its underlying business model continues to devalue individual pieces of content itself by reducing the time value of content.

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